Arena BLM has access to a suite of industry-leading proprietary research systems and tools through the Havas network.

We have commissioned our own research and individual consumer studies to ensure we are ahead of the market and developing learnings on an ongoing basis. Wave 1 was commissioned in Sep 08. To ensure we are ahead of market trends and influencers we have re-entered the field for Wave 2.

Our DSS tools applications have been audited by RECMA (Research Company Evaluating the Media Agency Industry) and achieved an unsurpassed A++ rating at a global level.

You will not find an agency group with better research tools.

Havas Media has invested significantly over the last five years in developing the DSS applications. They are constantly updated to accommodate new channels and opportunities within the communication landscape, such as the rise of social media or the spread of mobile.

To develop strong insight, you need great intelligence about the market place, about communications and, most importantly, about the consumer.

BLM Horizon has a range of rigorous insight tools including Kaleidoscope our proprietary consumer insight tool for the travel market. Many of our tools have been developed locally and others at an Arena BLM group level by Havas.

Our significant investment in these tools is reflected by their world wide recognition as industry leading, with A++ ratings.

Havas is one of the world’s leading advertising and communications services groups, with over 14,000 employees worldwide.

It has subsidiaries in more than 100 countries, and operates the second largest digital agency network in the world.

As part of Havas we can provide clients with heavyweight digital media buying scale and local knowledge covering half the world.

We also have access to leading campaign optimisation technology in the form of Havas’ Artemis™ decision support system.