Client: Innovation Norway

Project: What Stavanger?

Channel: Ambient, press, online

Challenge

Stavanger is an unknown holiday destination for the UK.

Strategy

Build on its status as the European Capital of Culture and keep it away from the ‘travel’ clutter.

Solution

Create a trully integrated campaign to put Stavanger on the destination considerations list. Innovation Norway behave like a cultural event, not a travel advertiser capitalising on the arts and culture available.

Performance

Visitor numbers to Stavanger increased by 20% y/y.
Stavanger site second most visited page on the website after the homepage.
Research showed significant increase in awareness of the destination.

Campaign Creative

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We provide a media planning and buying service built on a consultative and collaborative basis, driven by strategic insight of your brand and consumer.

BLM Horizon, a sub brand of Arena BLM, has a dedicated team of media experts with award winning experience in the Travel and Leisure sector. We have the media skills and Travel and Leisure knowledge required to plan and buy media across all media platforms.